Resume

7+ years of digital marketing experience across paid media, content strategy, analytics, and AI-powered workflows.

PDF Resume · Last Updated: June 2026

Years Experience

52+

Clients Managed

$100K+

Meta Ad Spend Managed

Experience

June 2022 – Present

Senior Social Media Specialist & Content Creator

Warm Thoughts Communications

Managing 52+ active client accounts across energy, nonprofit, advocacy, entertainment, and professional services sectors
Overseeing $100K+ in Meta ad spend with data-driven budget allocation and performance optimization
Campaigns have generated 20.9M+ impressions, 5.9M+ reach, 396K+ link clicks, and 807K+ engagements
Producing 350–500 social posts and 500+ custom branded graphics and campaign assets monthly across multiple channels
Developing and implementing AI-powered marketing workflows for content creation, optimization, and reporting
Building automated reporting dashboards and managing SEO, reputation management, and creative production

September 2023 – Present

Social Media & Content Strategist

Artists Unite Collective

Built and managed social media strategy across Instagram and Facebook from the ground up
Drove 12K+ event registration clicks through targeted Meta campaigns
Grew community to 3K+ followers through authentic storytelling and artist spotlight content
Achieved 1M+ impressions through strategic paid amplification of top-performing organic content

Education

Bachelor of Arts, Psychology

Stony Brook University

Foundation in consumer behavior, motivation, decision-making, and the psychology behind audience engagement and conversion.

Core Skills

AI Workflow DevelopmentAnalytics & ReportingCampaign StrategyCanvaCommunity ManagementContent StrategyCopywritingGoogle AnalyticsMarketing AutomationMeta AdsPaid Media StrategyReputation ManagementSEOSocial Media MarketingWordPress

Core Platforms

Meta Ads ManagerGoogle AnalyticsWordPressCanvaChatGPTClaudeSocialPilotGoogle Search Console

Marketing Impact

52+

Active Client Accounts

350–500

Social Posts Monthly

500+

Custom Graphics & Campaign Assets Monthly

$100K+

Meta Ad Spend Managed

20.9M+

Campaign Impressions

5.9M+

Reach

396K+

Link Clicks

807K+

Engagements