Resume
7+ years of experience spanning digital marketing strategy, paid media, creative strategy, content systems, analytics, SEO, AI-enabled workflows, and digital experience.
PDF Resume · Last Updated: October 2026
7+
Years Experience
55+
Client Accounts Managed
$100K+
Meta Ad Spend Managed
Experience
June 2022 – Present
Senior Social Media Specialist & Content Creator
Warm Thoughts Communications
- Promoted from Social Media Specialist in recognition of expanded ownership across digital marketing strategy, paid media, creative direction, and client account management.
- Lead digital marketing strategy and cross-channel campaign execution for 55+ active client accounts spanning energy, nonprofit, advocacy, entertainment, and professional services.
- Direct paid social strategy and manage $100K+ in Meta ad spend since 2023, driving 20.9M+ impressions, 5.9M+ reach, 396K+ link clicks, and 807K+ engagements across the client portfolio.
- Led a flagship advocacy campaign, Smarter NY Energy, from strategy through reporting, generating 300K+ website sessions, 39K+ advocacy actions, and 10K+ constituent participants.
- Build AI-enabled content and creative production systems supporting 350–500 social posts and 500+ branded graphics/campaign assets monthly.
- Conduct SEO audits and implement on-page optimizations across client websites.
- Translate campaign performance data into strategic recommendations supporting optimization and client strategy.
September 2023 – Present
Social Media & Content Strategist | Part-Time Contract (20 hrs/wk)
Artists Unite Collective
- Serve as sole strategic marketing lead for a nonprofit focused on arts education and accessibility, owning content strategy, paid media, and audience development end-to-end.
- Design AI-enabled editorial and content workflows that improve production speed and consistency without sacrificing creative quality.
- Execute paid social campaigns generating 1M+ impressions and 12,000+ registration clicks; conduct audience research and content audits to inform channel strategy.
- Write and optimize SEO-driven content supporting 3,000+ follower growth and sustained community engagement.
Selected Digital Project
DIGITAL EXPERIENCE · WORKFLOW DESIGN · AI-ASSISTED BUILDING
Nightshift HQ
Custom Web Application
Conceived, designed, tested, and launched a custom web application using AI-assisted tools to streamline casting, member coordination, and production workflows.
- Translated a real operational workflow challenge into a clear, usable digital experience.
- Planned the information structure, user flow, interface, and workflow relationships.
- Used AI-assisted tools and rapid prototyping workflows to move from concept to a working application.
- Tested, refined, and iterated the experience based on real use.
Education
Bachelor of Arts – Psychology
Stony Brook University
Core Skills
Core Platforms
Marketing Impact
55+
Active Client Accounts
$100K+
Meta Ad Spend Managed
20.9M+
Portfolio Impressions
5.9M+
Portfolio Reach
396K+
Portfolio Link Clicks
807K+
Portfolio Engagements
39K+
Advocacy Actions
300K+
Website Sessions