About

My path into marketing started with a fascination with human behavior. With a background in psychology, I've always been interested in what makes people pay attention, take action, and connect with an idea. That perspective still shapes the way I approach strategy, creative work, and digital experiences today.

Over the past 7+ years, I've worked across agency, nonprofit, advocacy, energy, entertainment, performing arts, healthcare, and professional services environments. That range has taught me how to quickly understand new audiences, identify what matters, and build strategies around real business and communication goals.

Today, my work spans digital marketing strategy, paid media, content systems, SEO, analytics, creative direction, and AI-integrated workflows across 55+ active client accounts. Campaigns I've helped lead have generated more than 20.9 million impressions, reached 5.9 million people, driven 396,000+ link clicks, and produced 807,000+ engagements.

My work has also expanded beyond traditional marketing execution into digital experience and product thinking. I conceived, designed, tested, and launched Nightshift HQ, a custom web application built through an AI-assisted development workflow to solve a real-world production and casting challenge. Projects like this reflect what I enjoy most: identifying a problem, designing a smarter system, and turning an idea into something people can actually use.

I'm especially interested in the intersection of creativity, technology, psychology, and strategy. Whether I'm developing a campaign, improving a digital experience, building an AI-enabled workflow, or analyzing performance, I'm always looking for ways to make the work smarter, clearer, and more effective.

I'm currently based in Naples, Florida, and open to remote opportunities where I can contribute strategic thinking, creative problem-solving, AI-forward execution, and measurable digital impact.